AITutor

AITutor, a robust and comprehensive online mathematics platform, was looking to refine their website's user experience and aesthetics. They provide a suite of services ranging from video tutorials and exam-style practice questions to detailed analytics that track student progress​​. Despite the robust offerings, AITutor found themselves devoting substantial resources to their homepage, blog, and sales pages – a task that was proving to be increasingly demanding and detracting from their primary goal: enhancing the learning experience for GCSE and A-Level maths students.

They sought a more streamlined and modern approach to their non-user-specific webpages to attract potential subscribers, without compromising the integrity of the logged-in user experience. Voltaire Labs, with our history of creating elegant and efficient web solutions, was engaged to undertake this task.

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Voltaire Labs proposed a strategy that would allow AITutor to focus on what they do best: delivering a top-notch learning experience. We recommended a distinct separation of responsibilities - AITutor would continue to develop the personalised, logged-in user experience, while Voltaire Labs took on the challenge of revamping the logged-out website experience, including the homepage, blog, and sales pages.

This approach has been a game-changer for many of our clients. By separating the logged-in and logged-out experiences, companies can effectively halve their workload, allowing for more focused and specialised development on each side. This practice has consistently resulted in a more refined and professional online presence.

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We set out to create a website that was not only visually appealing but also optimised for conversion. The new design was modern and clean, with a clear focus on showcasing AITutor's unique selling points: their smart learning algorithms, comprehensive revision resources, and top-grade guarantee​​.

The revamped sales pages now provide clear and compelling information about AITutor's offerings, encouraging visitors to sign up for the platform's 14-day free trial​. The new blog pages offer easy access to the latest news, tips, and tricks for mastering exams​, further establishing AITutor as a thought leader in the field of online maths education.

The decision to separate the logged-in and logged-out experiences proved to be a masterstroke, allowing AITutor to concentrate their efforts on perfecting their core offering. This approach has become a mainstay of our web development strategy at Voltaire Labs, demonstrating how a thoughtful division of labor can lead to a high-quality, engaging, and efficient web presence.

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The new design was a resounding success. AITutor saw a significant boost in website subscriptions, a testament to the effectiveness of the refreshed web presence. The client was thrilled with the speed and quality of the work delivered by Voltaire Labs, which allowed them to redirect their resources towards enhancing the in-platform user experience.

This project with AITutor underscores the power of the separation of logged-in and logged-out experiences in website design and development. It's an approach we at Voltaire Labs highly endorse and have seen great results with time and time again. By allowing each team to specialize in what they do best, we've been able to create modern, attractive websites that serve our clients' needs effectively and efficiently.

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