Vertex Network
The Project
Voltaire Labs worked on the Vertex Network's website, which is a decentralised edge rendering platform. The Vertex team was focused on building a robust backend and developing a superior user experience, but they needed support with the website's design and appeal. This is where Voltaire Labs stepped in.
Voltaire Labs enhanced the website by incorporating a modern design, making it more appealing to web3 audiences. Not only did they improve the visual aspects, but they also reworked the textual content to ensure that the visitors could easily understand what the product was.
Initially, the Vertex Network's website was in Chinese, limiting its reach to non-Chinese speaking audiences. Voltaire Labs addressed this issue by adding multilingual support using their Multilanguage Add-on. This allowed the website to reach a broader audience, extending its influence beyond its initial geographic limitations.
This collaboration is a prime example of the benefits of separating the logged-in experience from the logged-out experience. It allowed the Vertex developers to focus on the product development, while Voltaire Labs took care of the brand messaging, product descriptions, and overall website aesthetics, ensuring high conversions and user retention.
This case study is a demonstration of Voltaire Labs' capabilities in enhancing website aesthetics, improving user experience, and expanding the site's reach through multilingual support. It also exemplifies the successful division of labor between the product development team and a specialized web design and messaging team.
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